TY - JOUR AB - It is generally accepted that massive tourism and a vibrant indigenous culture are mutually exclusive. Bali has so far proven to be an exception to this rule. This article explores a hitherto overlooked socio‐economic mechanism behind that exception. It is a dual complementary currency system used for centuries by highly decentralized and democratic decision‐making organizations. The reasons why such a dual currency system is so effective in mobilizing popular cultural creativity is investigated, and a systems framework is proposed to determine the conditions under which this model could be applicable outside of Bali. This framework is then tested with a second case study: traditional shell currencies in Papua New Guinea. Finally, some potential applications in areas in the world other than traditional cultures are portrayed. VL - 30 IS - 9 SN - 0306-8293 DO - 10.1108/03068290310487531 UR - https://doi.org/10.1108/03068290310487531 AU - Lietaer Bernard AU - De Meulenaere Stephen PY - 2003 Y1 - 2003/01/01 TI - Sustaining cultural vitality in a globalizing world: the Balinese example T2 - International Journal of Social Economics PB - MCB UP Ltd SP - 967 EP - 984 Y2 - 2024/04/20 ER -