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Screenness and organizing: sociomaterial practices in mediated worlds

Alexander Styhre (Department of Business Administration, School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden)

VINE

ISSN: 0305-5728

Article publication date: 8 February 2013

398

Abstract

Purpose

In the contemporary society, new digital media play a key role in organizing both companies and the public sector, as well as public transportation systems in metropolitan areas and similar technological macro‐systems. Humans are encountering digital media through the screen but the underlying mechanisms and structure of the screen, their screenness, remain relatively poorly explored in organization theory. Literature on new media, visual studies, and studies of financial trading is used with the aim of presenting a case in favour of a more integrated understanding of the role of screens in organizing, unearthing screens and portraying them not as insignificant elements of a dull infrastructure but as key components in the day‐to‐day organizing of firms and social space.

Design/methodology/approach

The paper draws on secondary literature addressing the role of screens and screenness in everyday organizing.

Findings

Drawing on a study of financial trading, screens are envisaged as the surfaces on which the financial traders' life‐worlds present themselves and are enacted, rendering the abstract flows of capital and innumerable financial transactions meaningful and tangible through the use of certain aesthetics and geometries of representation.

Originality/value

The conceptual paper combines literature from a number of disciplines and theoretical perspectives.

Keywords

Citation

Styhre, A. (2013), "Screenness and organizing: sociomaterial practices in mediated worlds", VINE, Vol. 43 No. 1, pp. 4-21. https://doi.org/10.1108/03055721311302115

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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