TY - JOUR AB - Purpose–Proposes that one should take a few steps back to engineer and understand one's knowledge blueprint, so that one can understand better and have more certainty in one's outcome of knowledge valuation.Design/methodology/approach–This paper discusses knowledge valuation.Findings–Businesses are chasing “knowledge” and implementing “knowledge” solutions, with not a clue as to whether the knowledge they are chasing or using to solve business problems is achieving the outcome towards which they are driving. In other words, there is no clear starting‐point (baseline measures) that can be monitored and tracked over time to ensure that the goal is being achieved, to encourage abandonment if the results are not favorable, or to revise the goal if the outcome is favorable. Notwithstanding, there are success stories in leveraging knowledge, but have businesses in the knowledge era truly institutionalized the identification, capture and leveraging of knowledge to adequately manage and control the intangible assets that contribute 70 percent of the value of a business?Originality/value–Contains useful information on knowledge valuation. VL - 36 IS - 1 SN - 0305-5728 DO - 10.1108/03055720610667336 UR - https://doi.org/10.1108/03055720610667336 AU - Green Annie PY - 2006 Y1 - 2006/01/01 TI - The transformation of business knowledge into intangible assets T2 - VINE PB - Emerald Group Publishing Limited SP - 27 EP - 34 Y2 - 2024/04/23 ER -