TY  - JOUR
AB  - Purpose–This article aims to examine the concept of business model innovation and to discuss the design of the key elements. Based on a detailed case study of Nespresso, it seeks to outline how business model innovation can be implemented successfully.Design/methodology/approach–Based on a theoretical conceptualization of a business model, the authors conduct an in‐depth case study to draw conclusions for a successful implementation of a business model innovation.Findings–A business model innovation comprises five components: an innovative, unique positioning, a consistent product and service logic, an appropriate value creation architecture, an effective sales and marketing logic and a profit formula that works. Success is based upon a unique, innovative and coherent design of the business model's components.Originality/value–Based on Nespresso's business model, this paper illustrates what a business model innovation is, what its components are and how they should be designed to create and capture value.
VL  - 34
IS  - 2
SN  - 0275-6668
DO  - 10.1108/02756661311310431
UR  - https://doi.org/10.1108/02756661311310431
AU  - Matzler Kurt
AU  - Bailom Franz
AU  - Friedrich von den Eichen Stephan
AU  - Kohler Thomas
PY  - 2013
Y1  - 2013/01/01
TI  - Business model innovation: coffee triumphs for Nespresso
T2  - Journal of Business Strategy
PB  - Emerald Group Publishing Limited
SP  - 30
EP  - 37
Y2  - 2024/04/25
ER  -