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Extending the enterprise for improved innovation

Raffaele Filieri (Lecturer in Marketing at Newcastle Business School, Northumbria University, Newcastle upon Tyne, UK)
Salma Alguezaui (PhD Candidate at Euromediterranean incubator in e‐business management, Università del Salento, Lecce, Italy)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 11 May 2012

1058

Abstract

Purpose

Complexity, turbulence, and unpredictability have driven the emergence of a new firm's model, namely the extended enterprise (EE). The EE is an emerging business framework, addressing the current challenges related to innovation and competition in complex scenarios. The purpose of this paper is to provide a clear and unambiguous description of the EE, and how it differentiates from the network firm. Moreover the paper discusses also how the EE is evolving and what are the key strategies enabling the EE to attain his goals.

Design/methodology/approach

The paper reviews different literature, such as supply‐chain, manufacturing, marketing, innovation, and management with the aim to provide a clear definition of the EE.

Findings

This article identifies the key characteristics of the EE, such as opening the innovation process to external innovators, acquiring and redistributing knowledge with different stakeholders, network coevolution, trust, and technologies. Increasingly, it discusses the importance of fostering tacit and explicit knowledge sharing and of aligning values to achieve the goals of the EE.

Originality/value

There are very few papers discussing the characteristics of the EE and they are all outdated. This is one of the first papers that attempts also to identify the governance mechanisms that managers can adopt to achieve the goals of the EE.

Keywords

Citation

Filieri, R. and Alguezaui, S. (2012), "Extending the enterprise for improved innovation", Journal of Business Strategy, Vol. 33 No. 3, pp. 40-47. https://doi.org/10.1108/02756661211224997

Publisher

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Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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