TY  - JOUR
AB  - Purpose–The purpose of this paper is to examine widespread assumptions about things that are deemed inevitable, but which might not happen, or which might have far less impact than previously thought.Design/methodology/approach–Essay.Findings–Some events that are thought to be inevitable actually never take place; and business executives should be prepared for these non‐events as least as much as for those that do take place.Originality/value–Examines these issues in what is hoped to be a unique way.
VL  - 32
IS  - 5
SN  - 0275-6668
DO  - 10.1108/02756661111165480
UR  - https://doi.org/10.1108/02756661111165480
AU  - Marren Patrick
PY  - 2011
Y1  - 2011/01/01
TI  - Two shoes that might not drop
T2  - Journal of Business Strategy
PB  - Emerald Group Publishing Limited
SP  - 54
EP  - 56
Y2  - 2024/09/19
ER  -