Succeeding in the French market: recommendations for small businesses
Abstract
Purpose
The purpose of this research is make managerial recommendations for firms operating or planning to operate in the French market.
Design/methodology/approach
This study reports findings from an in‐depth case study covering eight Finnish SMEs operating in the French market. To facilitate the understanding of the recommendations, the findings are discussed through typical features of the French culture.
Findings
The findings report the best practices of eight Finnish SMEs operating in France.
Research limitations/implications
Although the case study method made it possible to acquire detailed knowledge about the firms' internationalization, the findings can be generalized only to some extent.
Practical implications
Managers of family and other types of SMEs will find several practical tools to facilitate their business in the French market.
Originality/value
Prior research has focused on managerial practices in France to a limited extent as compared to other countries.
Keywords
Citation
Kontinen, T. (2011), "Succeeding in the French market: recommendations for small businesses", Journal of Business Strategy, Vol. 32 No. 1, pp. 15-25. https://doi.org/10.1108/02756661111100283
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited