Profitably shared delusions

Patrick Marren (Consultant at The Futures Strategy Group, Crystal Lake, Illinois, USA)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 7 September 2010

Abstract

Purpose

The purpose of this paper is to review the importance of mass shared beliefs in shaping economies, markets, nations, and business strategies.

Design/methodology/approach

The paper takes the form of an opinion column.

Findings

The paper reveals that it is important to factor in the malleability of mass psychology, and its changeability, when making strategy for your organization. Multiple, seemingly inconsistent scenarios may actually all “come true” in series.

Originality/value

The paper connects a number of ideas in psychology, economics, strategy, medicine, and philosophy.

Keywords

Citation

Marren, P. (2010), "Profitably shared delusions", Journal of Business Strategy, Vol. 31 No. 6, pp. 49-51. https://doi.org/10.1108/02756661011089080

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.