The purpose of this paper is to review the importance of mass shared beliefs in shaping economies, markets, nations, and business strategies.
The paper takes the form of an opinion column.
The paper reveals that it is important to factor in the malleability of mass psychology, and its changeability, when making strategy for your organization. Multiple, seemingly inconsistent scenarios may actually all “come true” in series.
The paper connects a number of ideas in psychology, economics, strategy, medicine, and philosophy.
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