Lords of Huh?

Patrick Marren (Patrick Marren is a Consultant at The Futures Strategy Group, Crystal Lake, Illinois, USA.)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 7 September 2010



Review and discussion of the book Lords of Strategy by Walter Kiechel III.


Opinion column.


“Strategy” has not been seen as something in which businesses must engage. The “Strategy revolution” Kiechel outlines arose in the 1960s with the new breed of consulting firm, had its heyday then and in the 1970s, and declined thereafter into something like incoherence and a focus on tactical, financial, and cost‐cutting approaches.


Reviews an important book and extracts some lessons about business strategy.



Marren, P. (2010), "Lords of Huh?", Journal of Business Strategy, Vol. 31 No. 5, pp. 67-69. https://doi.org/10.1108/02756661011076345

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