What is your Web 5.0 strategy?

Ajit Kambil (Global Director of Deloitte Research, Boston, Massachusetts, USA)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 31 October 2008



The worldwide web continues to evolve as a key capability for commercial and human interactions. This paper lays out how the web is likely to evolve and key capabilities businesses must harness to realize the future value of the web.


The article defines five stages of evolution of the web. Web 1.0 was primarily a publishing and transactional environment. Web 2.0 as a space where users co‐create value. Web 3.0 as a semantic space where machine intelligence combines with human intelligence to create new insights. Web 4.0 as a mobile space where users and real and virtual objects are integrated together to create value. Web 5.0 a sensory emotive space where we are able to move the web from an emotionally flat environment to a space of rich interactions. The article outlines how companies must adapt to each stage.


The article presents clear reasons for why the web might evolve across these five stages and what businesses must focus on to harness the web.


Much of the discussion today centers around Web 2.0 and Web 3.0. This article pushes forth to a new space provocatively and with reason to suggest future outlines of the evolution of the internet.



Ajit Kambil (2008) "What is your Web 5.0 strategy?", Journal of Business Strategy, Vol. 29 No. 6, pp. 56-58

Download as .RIS


: https://doi.org/10.1108/02756660810917255



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Copyright © 2008, Emerald Group Publishing Limited

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