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Living in the present

Patrick Marren (Consultant, The Futures Strategy Group, Crystal Lake, Illinois, USA.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 2 May 2008

Abstract

Purpose

An article “from the future” illustrating the trend away from serious strategy and planning in American companies.

Design/methodology/approach

Making use of previous learning and work with numerous clients to illuminate certain aspects of the context within which business strategy is formulated.

Findings

Fewer and fewer corporations are engaging in serious long‐range planning efforts. Wall Street's short‐term focus and incursion upon CEO prerogatives may be one reason.

Originality/value

Expresses ideas in a way that the author hopes they have not been expressed before.

Keywords

Citation

Marren, P. (2008), "Living in the present", Journal of Business Strategy, Vol. 29 No. 3, pp. 45-47. https://doi.org/10.1108/02756660810873218

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited