Living in the present

Abstract

Purpose

An article “from the future” illustrating the trend away from serious strategy and planning in American companies.

Design/methodology/approach

Making use of previous learning and work with numerous clients to illuminate certain aspects of the context within which business strategy is formulated.

Findings

Fewer and fewer corporations are engaging in serious long‐range planning efforts. Wall Street's short‐term focus and incursion upon CEO prerogatives may be one reason.

Originality/value

Expresses ideas in a way that the author hopes they have not been expressed before.

Citation

Marren, P. (2008), "Living in the present", Journal of Business Strategy, Vol. 29 No. 3, pp. 45-47. https://doi.org/10.1108/02756660810873218