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The role of business in public diplomacy

Michael B. Goodman (Founder and director of the Corporate Communication Institute at Fairleigh Dickinson University, Professor at FDU, and consultant in corporate communication. Recent publications: “Work with anyone anywhere: a guide to global business”, “Corporate communication for executives”, and a chapter in the Handbook of Corporate Communication and Strategic Public Relations.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 May 2006

1708

Abstract

Purpose

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The purpose of this article is to introduce the case for, and value of, the role of business in public diplomacy.

Design/methodology/approach

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This article offers a perspective on the importance of business in developing positive and productive global relationships as the underpinning of a sustainable business strategy.

Findings

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Successful global businesses recognize and act on their role as a bridge between nations. The underlying premise is that business partners are far more likely to promote positive and productive global relationships that can in the long run lead to peaceful relationships on a larger social and political scale.

Originality/value

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This paper offers a positive strategy for sustainable global business using public diplomacy to build international and intercultural relationships.

Keywords

Citation

Goodman, M.B. (2006), "The role of business in public diplomacy", Journal of Business Strategy, Vol. 27 No. 3, pp. 5-7. https://doi.org/10.1108/02756660610663763

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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