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Playing to the technical audience: evaluating the impact of arts‐based training for engineers

John Osburn , PhD (Associate Director of the CONNECT Program at The Cooper Union for the Advancement of Science and Art. He teaches drama at New York University, and has previously taught at Vassar College and New School University. Previously, he was arts editor for the Boulder Daily Camera and Outreach Assistant for Denver Center Theatre Company.)
Richard Stock , PhD (Director of the CONNECT Program at The Cooper Union for the Advancement of Science and Art, where he is an Associate Professor of Chemical Engineering and oversees professional development. He previously worked in industry and business, most notably for Price Waterhouse Ltd in London, England and British Petroleum Company, Ltd. They are co‐founders of Stock Osburn Connection, Inc, a consulting business.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 October 2005

2435

Abstract

Purpose

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Aims to assess the effectiveness of arts‐based learning for technical trainees.

Design/methodology/approach

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Considers the CONNECT Program in the Engineering School of The Cooper Union for the Advancement of Science and Art. The Program has been running since 1997.

Findings

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Communicating with an audience is essentially a social skill, behavioral in basis, a fact that becomes all too apparent when one's audience has a divergent set of expectations. Failing to meet an audience's expectations opens up what is called an “audience gap.”

Originality/value

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Of value to anyone, particularly technical personnel and trainers, interested in closing the audience gap and learning how to communicate effectively with those with a less technical background, be they internal or external customers.

Keywords

Citation

Osburn, J., PhD, Stock, R. and PhD (2005), "Playing to the technical audience: evaluating the impact of arts‐based training for engineers", Journal of Business Strategy, Vol. 26 No. 5, pp. 33-39. https://doi.org/10.1108/02756660510700519

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Company

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