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The view from the trenches: an interview with Harvey Seifter and Tim Stockil

Lois Bartelme (Has been involved in business and education for over 30 years. She is retired from Collins Divisions of Rockwell International where she was the director of culture change and organizational development in the mid‐1990s. She has been a corporate trainer, chief Learning Officer and Director of a Corporate University, Vice President for Learning Services for LIVEware5, a start up Internet company, and the President of her own consulting firm. She is currently an adjunct faculty member of Capella University where she teaches graduate programs in Training and Performance Improvement. She has a BA in English from Mt Holyoke College, an MA in Anthropology from the University of Alabama, and a PhD in Post‐Secondary and Continuing Education from the University of Iowa.)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 October 2005

797

Abstract

Purpose

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The purpose of this paper is to describe the viewpoints of two leaders in bridging the world of the arts and the world of business in order to enhance organizational success. Harvey Seifter from the Arts and Business Council and Tim Stockil, formerly a director of Creative Development for Arts & Business in the UK, discuss the history, development and current status of the relationships between businesspeople and artists.

Design/methodology/approach

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The author conducted separate interviews with Seifter and Stockil and summarizes their perspectives.

Findings

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The relationship between business and arts has changed from business sponsorship of the arts to include the application of knowledge and expertise in the creative process to the solutions of business problems. The scope of artistic skills and arts‐based applications is wide ranging and impacts culture change in organizations. The interviewees explain how skills utilized by artists such as team building, feedback and rehearsing contribute to success. They examine the barriers, such as concern for ROI and risk avoidance, impacting the transference of artistic knowledge to business endeavors. Stockil and Seifter conclude by examining the role of creativity in shaping the future of business.

Practical implications

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The paper should be of interest to corporate executives, organizational development professionals and human performance improvement specialists who are seeking new approaches to solving workplace issues.

Originality/value

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This paper describes insights from two of the primary leaders in building bridges between business and the arts. It provides descriptions and case studies that illustrate the creative application of artistic skills and processes to solving organizational problems.

Keywords

Citation

Bartelme, L. (2005), "The view from the trenches: an interview with Harvey Seifter and Tim Stockil", Journal of Business Strategy, Vol. 26 No. 5, pp. 7-13. https://doi.org/10.1108/02756660510620716

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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