Run out of steam? Here's how to create a growth action plan

Abstract

Purpose

Looks at why traditional growth tactics have become less effective and why it is necessary to balance short term moves with new business building. Looks at understanding customer priorities.

Design/methodology/approach

Over the next year, this column will lay out a practical growth program for managers, balancing short‐term moves with new‐business building.

Findings

Growth moves fall along a spectrum of categories ranging from traditional product innovation to longer‐term strategies such as taking core capabilities to new markets. Managing new growth requires an active feedback loop of constantly monitoring the progress of each initiative.

Practical implications

Provides managers with guidelines for growth action plans.

Originality/value

Of particular to strategic planners, CEOs, senior executives.

Citation

Wise, R. (2005), "Run out of steam? Here's how to create a growth action plan", Journal of Business Strategy, Vol. 26 No. 1, pp. 10-12. https://doi.org/10.1108/02756660510574998