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A new look for the corporate center: reorganizing to maximize value

Peter Kontes (Chairman Emeritus and co‐founder of Marakon Associates, one of the world’s leading strategy consulting firms ( An authority on managing large companies to achieve superior value growth, he has written a number of publications and is co‐author of The Value Imperative (Free Press, 1994).)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 August 2004



At most large companies today, the activities and structure of the corporate center are based on a traditional functional support model that is no longer appropriate for maximizing the value of the company. In the modern corporation, thought should be given to organizing the center not around support functions, but around clearly defined value‐creating activities. The resulting structure would look very different from the traditional model, but would give the CEO added leverage for achieving superior performance over time. Most companies actually do recognize the need for change and have attempted, with varying success, to modify or adapt the traditional corporate center structure to contemporary needs. For example, in many companies, some form of a business development function has been added to the center, and IT has been elevated from a narrow technical function to a broader information management role. Some companies have also created corporate‐based centers of excellence, such as marketing and knowledge management, to leverage competitive advantages spanning multiple business units. And in almost all companies, the role of the CFO has been expanded from reporting, treasury, audit and tax to include a more “strategic” scope of responsibilities. In our view, these modifications, while directionally helpful, cannot overcome the inherent shortcomings of the traditional corporate center: it is imperfectly aligned with the objectives, the complexity and the scale of the modern corporation. Consequently, we believe top management should consider redefining the activities and changing the structure of the center to become a powerful enabler of, and not an obstacle to, superior performance. To improve the performance of the corporate center, top management needs to address two challenging tasks: first, how to create a new model of the center and, second, how to replace the old model of the center.



Kontes, P. (2004), "A new look for the corporate center: reorganizing to maximize value", Journal of Business Strategy, Vol. 25 No. 4, pp. 18-24.



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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