TY - JOUR AB - While there are multiple breakthrough moves a company can adapt for business model innovation, leaders need to focus more on improving their skills in this area, for example by paying more attention to innovations in other industries. The potential to add business model innovation breakthroughs in a particular company is often largely untapped, but companies that make this activity a priority will gain large, sustained advantages over competitors. VL - 25 IS - 1 SN - 0275-6668 DO - 10.1108/02756660410515976 UR - https://doi.org/10.1108/02756660410515976 AU - Mitchell Donald W. AU - Bruckner Coles Carol PY - 2004 Y1 - 2004/01/01 TI - Business model innovation breakthrough moves T2 - Journal of Business Strategy PB - Emerald Group Publishing Limited SP - 16 EP - 26 Y2 - 2024/04/25 ER -