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Using data analytics for greater profits

Sandeep Tyagi (Managing principal and founder of Inductis, a firm providing management consulting, analytics, and outsourcing services)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 June 2003


Looks at Harrah’s casino business and how it is run, with the aid of analytics: accessing; aggregating; and analysing large amounts of data from many sources. States Harrah’s converts data into knowledge to enhance its ability to make effective business decisions. Lists out five “rules of the road” with descriptions of them in full. Concludes that advances in analytics are breathing new life into companies’ efforts in creating new businesses and line extensions.



Tyagi, S. (2003), "Using data analytics for greater profits", Journal of Business Strategy, Vol. 24 No. 3, pp. 12-14.




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