Information technology: second‐class citizen or strategy partner
Robert E. Morgan
(Chair in Marketing and Strategic Management at the University of Wales Aberystwyth, E‐mail: robert.morgan@aber.ac.uk Dr Morgan’s main research interests include global marketing, market‐based learning, and marketing strategy and performance metrics. His publications number over 90 and include papers in scholarly journals, executive journals, conference proceedings, edited works, thought leadership white papers and other media. Beyond academic research work, he has been engaged in applied research, consulting and training activities has worked with several government department and agencies and corporate clients.)
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Abstract
The half‐life of management practices since the 1980s is shorter than ever, and these ideas are being replaced by more models and methods, coming at an exponential rate, that seek to serve some pressing organizational agenda for improvement. This paper looks at the drivers that create this need for change and the need to improve management and business practices, with emphasis on the information and communication technology issues that concern all organizations.
Keywords
Citation
Morgan, R.E. (2003), "Information technology: second‐class citizen or strategy partner", Journal of Business Strategy, Vol. 24 No. 6, pp. 38-45. https://doi.org/10.1108/02756660310698849
Publisher
:MCB UP Ltd
Copyright © 2003, Authors