TY - JOUR AB - Investigates the place that storytelling has in company communications, and states that storytelling has a wide and varied range of applications. Gives various organizations’ views on where storytelling adds value and how leaders can use this better to develop their organizations in this global world. Sums up that bonds thus created provided better returns on both personal and organizational levels. VL - 24 IS - 2 SN - 0275-6668 DO - 10.1108/02756660310508155 UR - https://doi.org/10.1108/02756660310508155 AU - Kaufman Barbara PY - 2003 Y1 - 2003/01/01 TI - Stories that SELL, stories that TELL T2 - Journal of Business Strategy PB - MCB UP Ltd SP - 11 EP - 15 Y2 - 2024/03/28 ER -