TY  - JOUR
AB  - Discusses the idea that continuing business model innovation provides a parallel way to outperform the competition. Improving a company’s business model by redirecting its focus will mean that competitors will be left out of position and unable to respond effectively.
VL  - 24
IS  - 5
SN  - 0275-6668
DO  - 10.1108/02756660310504924
UR  - https://doi.org/10.1108/02756660310504924
AU  - Mitchell Donald
AU  - Coles Carol
PY  - 2003
Y1  - 2003/01/01
TI  - The ultimate competitive advantage of continuing business model innovation
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 15
EP  - 21
Y2  - 2024/04/23
ER  -