The ultimate competitive advantage of continuing business model innovation

Donald Mitchell (Donald W. Mitchell is chairman and co‐founder of Mitchell and Company (www.mitchellandco.com), a business strategy and business model improvement firm in Wellesley, Massachusetts.)
Carol Coles (Carol Bruckner Coles is president of Mitchell and Company and co‐founded the firm in 1977. Their articles on CEO best practices, available on their Web site, were featured annually in Chief Executive Magazine from 1992‐2001. They are co‐authors of The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model (Berrett‐Koehler, 2003), The Irresistible Growth Enterprise (Stylus, 2000), and The 2000 Percent Solution (AMACOM Books, 1999 with Robert Metz).)

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 October 2003

Abstract

Discusses the idea that continuing business model innovation provides a parallel way to outperform the competition. Improving a company’s business model by redirecting its focus will mean that competitors will be left out of position and unable to respond effectively.

Keywords

Citation

Donald Mitchell and Carol Coles (2003) "The ultimate competitive advantage of continuing business model innovation", Journal of Business Strategy, Vol. 24 No. 5, pp. 15-21

Download as .RIS

DOI

: https://doi.org/10.1108/02756660310504924

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.