Auditors need to assess organizations′ risk‐taking behaviour in the changing marketplace. Discusses strategic risk – with a specific regard to the product market and its dangers to the organization without the correct techniques. Looks at the two types of risk – action and inaction risk – and goes on to clarify their importance to firms. Examines various techniques and strategies to eliminate risk for companies and these are listed and discussed. Concludes that there are several implications for managerial auditors regarding risk‐bearing strategies.
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