TY  - JOUR
AB  - Factors explaining how Television New Zealand (TVNZ) managed its
way to success in the face of a radically deregulated business
environment are examined. To understand the scope of the challenge a
brief history of TVNZ is outlined; the values and problems which that
history had produced by the mid‐1980s are discussed; and the strategy
pursued to change the legacy and the results TVNZ is achieving today are
detailed. Transforming TVNZ into a modern, outward looking company
required a change in organisational structure; reforming staff
attitudes, structure and accounting systems; introducing total costing
and zero‐based budgeting; and breaking the company into strategic
business units. A more dynamic marketing policy was adopted –
giving the customers exactly what they wanted; greater emphasis
on product differentiation, with the adoption of “brands”
for its two channels; and an aggressive advertising campaign using
company videotapes and publicity in the National Business Review
. TVNZ is now the undisputed market leader, with its channels ranking
first and second in the popularity stakes. In conclusion, Michael Cox,
Group Internal Audit Manager at TVNZ, provides a brief internal audit
perspective.
VL  - 6
IS  - 4
SN  - 0268-6902
DO  - 10.1108/02686909110003023
UR  - https://doi.org/10.1108/02686909110003023
AU  - Mounter Julian
PY  - 1991
Y1  - 1991/01/01
TI  - Strategic Management and Audit in a Deregulated Environment
T2  - Managerial Auditing Journal
PB  - MCB UP Ltd
Y2  - 2024/09/20
ER  -