TY  - JOUR
AB  - Focuses on the results of a study to define the level of Bulgarian enterprise marketing effectiveness. The main aim is not only to assess and analyze the marketing effectiveness of a great number of Bulgarian companies, but also to compare companies from diverse branches of the economy, search for the relation between their marketing effectiveness and companies’ financial results and present an analysis of basic weaknesses and their causes. The results clarify the real potential of enterprises to face market challenges and thus help complete the overall picture of the peculiarities of economies in transition. They will help researchers working on these problems, investors and business people (especially foreign) and Bulgarians may find out about the state of their companies and their management and direct their efforts in this area.
VL  - 19
IS  - 6
SN  - 0268-6902
DO  - 10.1108/02686900410543886
UR  - https://doi.org/10.1108/02686900410543886
AU  - Stefanov Velev Mladen
AU  - Todorov Marinov Ivo
PY  - 2004
Y1  - 2004/01/01
TI  - Research of Bulgarian companies' marketing effectiveness
T2  - Managerial Auditing Journal
PB  - Emerald Group Publishing Limited
SP  - 774
EP  - 789
Y2  - 2024/04/19
ER  -