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The impact of social responsibility on business performance

Mohamed Zairi (European Centre for TQM, University of Bradford, Bradford, UK)
John Peters (MCB University Press Ltd, Bradford, UK)

Managerial Auditing Journal

ISSN: 0268-6902

Article publication date: 1 June 2002

16111

Abstract

This paper presents social responsibility of business organisations not as a “nice to do” gesture but rather as a critical driver of corporate performance. The paper proposes a perspective on how social responsibility is currently perceived by the global business community, how it is defined and measured. The paper then analyses critical factors of success in making social aspects count (such as community focus, stances on safety and the environment, external activities, etc.) using best practice examples.

Keywords

Citation

Zairi, M. and Peters, J. (2002), "The impact of social responsibility on business performance", Managerial Auditing Journal, Vol. 17 No. 4, pp. 174-178. https://doi.org/10.1108/02686900210424312

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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