To read this content please select one of the options below:

Is your strategic plan feasible? Here are the tests

Eli Noy (Adjunct Lecturer, Recanati School of Business Administration, Tel‐Aviv University, Te‐Aviv, Israel)

Managerial Auditing Journal

ISSN: 0268-6902

Article publication date: 1 February 2001

3537

Abstract

“Strategy formulation” is one of the most important projects of any company, but there is neither an accepted procedure to perform a “feasibility test” on the strategy, nor a definition of how to perform such a test. This article suggests that one can adopt two feasibility tests for the formulated strategy, unlike the single economical feasibility test done on business plans. The first test is a quantitative test, which tests the achievement of the long‐range growth and profit targets of the strategy, as well as the ability to secure its needed resources. The second one is a cultural test which examines the fit of the strategy to the company culture.

Keywords

Citation

Noy, E. (2001), "Is your strategic plan feasible? Here are the tests", Managerial Auditing Journal, Vol. 16 No. 1, pp. 10-16. https://doi.org/10.1108/02686900110363438

Publisher

:

MCB UP Ltd

Copyright © 2001, MCB UP Limited

Related articles