To read the full version of this content please select one of the options below:

The implications of intellectual property law for the auditing and protection of national and international brands: Part I. Brands in cyberspace

Matthew J. Elsmore (Southampton Institute of Higher Education, Southampton, UK)

Managerial Auditing Journal

ISSN: 0268-6902

Publication date: 1 April 2000

Abstract

Examines the current protection afforded to brand owners within the realms of cyberspace, specifically the World Wide Web. Trade mark law currently provides a benchmark for the law and its attempt to regulate the problematical operation of Internet addresses and Web sites. These commercial sites can be contacted by potential customers through the operation of “Internet domain names”. It is the abuse of these valuable domain names, however, that has aroused considerable controversy for brand owners over recent years. In particular, the apparently powerful terrestrial brands have proved easy targets as cyberbrands – for those rather unscrupulous individuals seeking to take advantage of considerable brand goodwill by placing them on the Internet, only to ransom to the highest bidder, often the (terrestrially) “legitimate owners”. Brand owners must remain vigilant, and this article analyses the curent situation and offers sensible and practical advice for those seeking safe and cost‐effective brand exposure on the Information SuperHighway.

Keywords

Citation

Elsmore, M.J. (2000), "The implications of intellectual property law for the auditing and protection of national and international brands: Part I. Brands in cyberspace", Managerial Auditing Journal, Vol. 15 No. 3, pp. 116-133. https://doi.org/10.1108/02686900010319375

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited