TY  - JOUR
AB  - Conjoining the SWOT matrix with the balanced scorecard (BSC) makes a systematic and holistic strategic management system. The SWOT matrix clearly identifies the critical success factors that can be implemented into the identification of the differentaspects toward the balancedscorecard. It is, therefore, a more structural approach in setting up the foundation of the balanced scorecard; instead of simplyidentifying the “key performance indicators” (KPI) via gut feeling or by brainstorming. The next step of the whole process is to make use of the quality functiondeployment (QFD) methodology with the balanced scorecard (BSC) attributes identified as the “Whats” on the vertical axis, and the major strategies of “The Art of Business Management” Sun Tzu’s as the horizontal “Hows” axis. The relationships are then studied in the body of the QFD matrix. Consideration is then given as to how the model presented can be customised to allow companies using this approach to develop andimplement their corporatebusiness strategic plan.
VL  - 15
IS  - 1/2
SN  - 0268-6902
DO  - 10.1108/02686900010304669
UR  - https://doi.org/10.1108/02686900010304669
AU  - Lee S.F.
AU  - Sai On Ko Andrew
PY  - 2000
Y1  - 2000/01/01
TI  - Building balanced scorecard with SWOT analysis, and implementing “Sun Tzu’s The Art of Business Management Strategies” on QFD methodology
T2  - Managerial Auditing Journal
PB  - MCB UP Ltd
SP  - 68
EP  - 76
Y2  - 2024/04/25
ER  -