The scoop on Ben & Jerry’s Inc.: an examination of corporate social responsibility
Bryan S. Dennis
(Virginia Tech, Blacksburg, Virginia, USA)
Christopher P. Neck
(Virginia Tech, Blacksburg, Virginia, USA)
Michael G. Goldsby
(University of Southern Indiana, Evansville, Indiana, USA)
11741
Abstract
We attempt to go beyond media representations as we explore the following question: Is Ben & Jerry′s Inc. a socially responsible organization? This exploration includes a description of the concept of corporate social responsibility, and an investigation of some specific actions by Ben & Jerry’s to ascertain whether or not these actions are indeed socially responsible in nature.
Keywords
Citation
Dennis, B.S., Neck, C.P. and Goldsby, M.G. (1998), "The scoop on Ben & Jerry’s Inc.: an examination of corporate social responsibility", Journal of Managerial Psychology, Vol. 13 No. 5/6, pp. 387-393. https://doi.org/10.1108/02683949810224363
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited