TY  - JOUR
AB  - Success in appropriating technological innovations is likely to be a key
factor in maintaining a firm′s competitive advantage. Managers′
cognitions, or belief systems, play an important role in the
decision‐making process that leads to the adoption of innovations, but
research in this area has been neglected. Reports on a cognitive mapping
methodology that has been used to reveal managers′ beliefs about the
causes and effects of a particular type of technological innovation.
These managers′ beliefs are compared with suggestions made in the
academic literature about the factors that influence a firm′s level of
innovation and some interesting differences are discussed. Concludes by
examining the potential for cognitive mapping techniques to be used as
practical tools to assist managers in their decision making.
VL  - 9
IS  - 2
SN  - 0268-3946
DO  - 10.1108/02683949410059244
UR  - https://doi.org/10.1108/02683949410059244
AU  - Swan Jacky A.
AU  - Newell Sue
PY  - 1994
Y1  - 1994/01/01
TI  - Managers′ Beliefs about Factors Affecting the Adoption of Technological
Innovation: A Study Using Cognitive Maps
T2  - Journal of Managerial Psychology
PB  - MCB UP Ltd
SP  - 3
EP  - 11
Y2  - 2024/09/19
ER  -