Explains the concept of schemata modification. People think with mental representations – schemata – which are in constant change. Stresses that people cannot be taught – they learn by thinking and reasoning after facing disturbances to existing thought; everyone has a learning schemata which is modified with each learning schemata. The concept can be a useful addition to management knowledge and converted into an important management skill. The more a manager understands and appreciates the process, the greater the possibility for making positive improvements in long‐term subordinate behaviour.
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