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A cognitive model on attitude towards technology adoption

Alan Kai‐ming Au (The Open University of Hong Kong, Homantin, Hong Kong, and)
Peter Enderwick (Waikato University, Hamilton, New Zealand)

Journal of Managerial Psychology

ISSN: 0268-3946

Article publication date: 1 June 2000



In this research, the cognitive process, which determined an attitude towards technology adoption, was found to be affected by six beliefs: compatibility; enhanced value; perceived benefits; adaptive experiences; perceived difficulty; and suppliers’ commitment. The study also found that the individual external environmental forces did not significantly influence the formation of a behavioural intention to adopt. Future research to investigate whether and how these external factors influence the subsequent diffusion process may be useful in order to develop a better understanding of the impact of the external environments on innovation diffusion in the industrial market.



Kai‐ming Au, A. and Enderwick, P. (2000), "A cognitive model on attitude towards technology adoption", Journal of Managerial Psychology, Vol. 15 No. 4, pp. 266-282.




Copyright © 2000, MCB UP Limited

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