CEOs and quality practitioners are concerned about quality. Explores the reasons for this concern and examines what needs to be done. Presents and discusses the barriers to quality and quality priorities based upon the results of three questionnaire and interview surveys. Reveals that quality is but one of a number of changes that are occurring within large organizations. Quality begins in the boardroom, and the competence of directors and effectiveness of boards should not be assumed. The management of change requires top‐management commitment, and the articulation and communication of a clear vision and strategy. The focus of quality is shifting to attitudes, values, approaches and perspective, and the creation of quality networks embracing customers, suppliers and business partners.
Coulson‐Thomas, C.J. (1992), "Quality: Where Do We Go from Here?", International Journal of Quality & Reliability Management, Vol. 9 No. 1. https://doi.org/10.1108/02656719210007572
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