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Adoption of Internet banking by Australian consumers: an empirical investigation

Milind Sathye (Lecturer, University of Southern Queensland, Toowoomba, Queensland, Australia)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 December 1999

20684

Abstract

Quantifies the factors affecting the adoption of Internet banking by Australian consumers. The sample for this survey was drawn from individual residents and business firms in Australia. Shows that security concerns and lack of awareness about Internet banking and its benefits stand out as being the obstacles to the adoption of Internet banking in Australia. Suggests some of the ways to address these impediments. Further suggests that delivery of financial services over the Internet should be a part of overall customer service and distribution strategy. These measures could help in rapid migration of customers to Internet banking, resulting in considerable savings in operating costs for banks.

Keywords

Citation

Sathye, M. (1999), "Adoption of Internet banking by Australian consumers: an empirical investigation", International Journal of Bank Marketing, Vol. 17 No. 7, pp. 324-334. https://doi.org/10.1108/02652329910305689

Publisher

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MCB UP Ltd

Copyright © 1999, MCB UP Limited

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