Considers distribution in the financial services. Financial services providers face a wide choice in the combinations of channels that they can employ to market their products. Asserts that plastic cards are increasingly replacing paper cheques and credits and have become a key channel of distribution for the money transmission services. Continues by reviewing the possible advantages of chip‐based plastic payment cards. Discusses how they would allow all the different payment functions to be held on one piece of plastic and, therefore, provide complete financial management for the cardholder. Considers the adoption of plastic cards in the card centric countries of Japan and the UK.
Worthington, S. (1998), "The card centric distribution of financial services: a comparison of Japan and the UK", International Journal of Bank Marketing, Vol. 16 No. 5, pp. 211-220. https://doi.org/10.1108/02652329810228226Download as .RIS
MCB UP Ltd
Copyright © 1998, MCB UP Limited