The bank of tomorrow with today’s technology
Marius Dannenberg
(Senior Consultant, KPMG, Frankfurt, Germany)
Dorothée Kellner
(Training and Continuing Education Coordinator, DVFA (German Society of Investment Managers and Analysts), Dreieich, Germany)
3013
Abstract
This article presents opportunities for the effective utilization of the Internet with regard to the banking industry. It is shown that the appropriate application of today’s cutting‐edge technology can lead to a momentous competitive advantage for banks. This is illustrated by a scenario focussing on the potentials of “Advising via Internet”.
Keywords
Citation
Dannenberg, M. and Kellner, D. (1998), "The bank of tomorrow with today’s technology", International Journal of Bank Marketing, Vol. 16 No. 2, pp. 90-97. https://doi.org/10.1108/02652329810206743
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited