TY  - JOUR
AB  - Although it was predicted that bank branches would quickly become obsolete in a computerized society, the reality is that many full‐service branches are not closing but rather evolving to meet changing needs. The role of the branch manager is crucial, and is also changing. In particular, managers are expected to take a lead in marketing activities. A questionnaire study was carried out to examine managers’ changing roles, using two samples of branch managers, one from Canada and one from Spain. Managers were asked to rate 21 function variables on their importance in bank management and in facing new market trends. Differences were found between the two samples, as were similarities: both identified managerial ability, strategic autonomy of the branch and business development through increased marketing ability, as important building blocks for the future role of branches and their managers.
VL  - 15
IS  - 3
SN  - 0265-2323
DO  - 10.1108/02652329710166019
UR  - https://doi.org/10.1108/02652329710166019
AU  - Moutinho Luiz
AU  - Davies Fiona
AU  - Deng Shengliang
AU  - Miguel Peris Salvador
AU  - Enrique Bigne Alcaniz J.
PY  - 1997
Y1  - 1997/01/01
TI  - The future role of bank branches and their managers: comparing managerial perceptions in Canada and Spain
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 99
EP  - 105
Y2  - 2024/04/25
ER  -