Notes how deregulation in the banking industry has increased levels of competition in what was a highly protected sector. This increase in competition made demands on banks to manage their strategic positioning. The banks were unused to dealing with such large and rapid changes, and recent history shows that many mistakes were made in the strategies they adopted. Examines the situation which has resulted from these mistakes and the strategies which banks should be adopting in the 1990s and beyond. A postal survey was conducted among a population of major UK and Irish banks, strategic responses were fleshed out and practical examples of current practice were used to reinforce these responses.
Trethowan, J. and Scullion, G. (1997), "Strategic responses to change in retail banking in the UK", International Journal of Bank Marketing, Vol. 15 No. 2, pp. 60-68. https://doi.org/10.1108/02652329710160475Download as .RIS
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