Product deletion: a financial services perspective

Abstract

Discusses the options available to financial service companies to accomplish product removal or elimination. Reports the findings of a two year study into the practices and processes of financial service sector product elimination activity. Outlines why product elimination is relevant to product management and indicates the extent to which previously reported elimination theory can embrace service sector‐specific elimination issues. Presents the withdrawal options for the financial services sector and discusses their usage. Finally, gives the implications that these strategies have for current product management theory.

Citation

Harness, D.R. and Mackay, S. (1997), "Product deletion: a financial services perspective", International Journal of Bank Marketing, Vol. 15 No. 1, pp. 4-12. https://doi.org/10.1108/02652329710155660