Observes that, although ethnicity is an important issue in consumer behaviour, it has received relatively little attention in the UK. Indicates that there are considerable variations in occupational and personal pension scheme membership between different ethnic groups. Notes that financial institutions appear to be unaware of these differences and have made few attempts to explore the financial needs of diverse ethnic groups. Discusses some of the ways in which financial institutions could meet the needs of the Asian market for pensions.
Burton, D. (1996), "Ethnicity and consumer financial behaviour: a case study of British Asians in the pensions market", International Journal of Bank Marketing, Vol. 14 No. 7, pp. 21-31. https://doi.org/10.1108/02652329610151359Download as .RIS
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