Marketing of consumer credit services in a developing country: a status report
Zeynep Bilgin
(Assistant Professor of
Marketing, Marmara University, Istanbul, Turkey)
Ugur Yavas
(Professor of Marketing, East Tennessee State University, Tennessee, USA.)
1649
Abstract
Describes the status of consumer credit services marketing in Turkey. First, presents an overview of developments in the Turkish banking sector with a focus on consumer credit services. Discusses the findings of a survey conducted by the authors among officers of banks offering consumer credit services. Concludes with recommendations further to entrench consumer credit services in Turkey.
Keywords
Citation
Bilgin, Z. and Yavas, U. (1995), "Marketing of consumer credit services in a developing country: a status report", International Journal of Bank Marketing, Vol. 13 No. 5, pp. 31-36. https://doi.org/10.1108/02652329510092194
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited