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Technology and innovation in retail banking distribution

James F. Devlin (Lecturer in the School of Management and Finance at the University of Nottingham, Nottingham, UK.)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 1 June 1995

9107

Abstract

The issue of distribution of retail financial services has received growing attention in the academic and professional literature and has been hailed as an increasingly important factor in determining whether or not a company competes effectively in its chosen markets. In an increasingly competitive and deregulated environment, superior distribution strategies concerned with how to communicate with, and deliver products to the consumer can provide institutions with significant competitive advantage in the marketplace. In effect distribution provides the basis for differentiation rather than the core service itself. Discusses developments in the distribution of retail banking services in the UK; more particularly, the emergence of home and telephone retail banking delivery systems will be highlighted, with the successful introduction of a telephone banking service by First Direct, a subsidiary of Midland Bank, being used as a case study to explore current developments.

Keywords

Citation

Devlin, J.F. (1995), "Technology and innovation in retail banking distribution", International Journal of Bank Marketing, Vol. 13 No. 4, pp. 19-25. https://doi.org/10.1108/02652329510082915

Publisher

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MCB UP Ltd

Copyright © 1995, MCB UP Limited

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