Network management and the branch distribution channel

Abstract

Discusses the revolution in the distribution of financial services, the main benefits of telephone banking and emphasizes the continuing importance of the branch channel. Presents a framework for understanding the different spatial scales involved in the “marketing of place” in this industry sector along with a description of the scope of network management activities. Provides considerable detail concerning recent physical transformations of branch networks, focusing specifically on the changing size, role, appearance, spatial arrangement and structure of this key distribution channel. These network adjustments have created significant savings for institutions and will continue in pursuit of optimum network morphology.

Citation

Greenland, S.J. (1995), "Network management and the branch distribution channel", International Journal of Bank Marketing, Vol. 13 No. 4, pp. 12-18. https://doi.org/10.1108/02652329510082906