TY  - JOUR
AB  - Focuses on the relationships and interactions between banks and
corporate clients. Explores the possibility of approaching the
bank‐company relationship from a different angle. Today banks are facing
more aggressive competition and unlimited opportunities. It has become
of paramount importance for banks to restructure the relationships with
their corporate clients. Our theoretical framework can be traced back to
two major theoretical models from outside the bank marketing literature,
i.e. the Interaction Approach and the New Concept of Marketing.
Empirical data were collected by means of questionnaires. A total of 300
questionnaires were mailed to a random choice of different companies in
Sweden. Responses were received from 179 companies (60 per cent).
Identifies a large number of factors which influence the interactive
relationship between banks and companies.
VL  - 13
IS  - 2
SN  - 0265-2323
DO  - 10.1108/02652329510078677
UR  - https://doi.org/10.1108/02652329510078677
AU  - Zineldin Mosad
PY  - 1995
Y1  - 1995/01/01
TI  - Bank‐company interactions and relationships: some empirical
evidence
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 30
EP  - 40
Y2  - 2024/04/26
ER  -