TY  - JOUR
AB  - Critics often attack marketing as being manipulative, unethical, or
“Machiavellian” in nature. Recently, branch marketing has
been widely and agressively adopted by banks for growth and expansion
purposes in Pacific‐rim countries. However, it is generally believed
that the marketing orientation is counter to the conservative banking
practices. Reports the findings of research on the Machiavellian
orientation of 50 Chinese banking executives in Hong Kong and the
relationships between Machiavellianism, job satisfaction and job success
in the banking sector. Two instruments, the Mach IV Scale and the index
of job satisfaction, were used to determine the Machiavellian
orientation and the job satisfaction level of respondents. Observes
significant differences between the branch managers in the banking
sector and non‐banking managers with regard to Machiavellian
orientation. Respondents with lower Machiavellian scores tended to
attain higher job titles. However, there was no significant relationship
between Machiavellianism and overall job satisfaction.
VL  - 13
IS  - 2
SN  - 0265-2323
DO  - 10.1108/02652329510078659
UR  - https://doi.org/10.1108/02652329510078659
AU  - Siu Wai‐sum
AU  - Tam Kam‐chuen
PY  - 1995
Y1  - 1995/01/01
TI  - Machiavellianism and Chinese banking executives in Hong Kong
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 15
EP  - 21
Y2  - 2024/04/24
ER  -