TY  - JOUR
AB  - As the financial services marketplace becomes increasingly
competitive, many banks and building societies are experimenting with
the use of knowledge based systems (also known as expert systems).
BANKSTRAT is a prototype system designed to advise on marketing strategy
for retail banks/building societies. It was developed using the expert
system shell LEONARDO, and demonstrated to potential users (marketing
managers/ directors) in 16 banks and building societies in order to
validate its rule base of advice, generate further rules, and gain
feedback on how it could be extended to become a useful working model.
In the majority of cases respondents agreed with advice given.
Criticisms mainly centred on the model′s lack of sophistication, and
many useful suggestions were made for improvement. Seventy‐five per cent
of respondents believed that a fully developed version of BANKSTRAT
could be of use to their company. Further developments would need to be
tailored specifically to the user organization.
VL  - 13
IS  - 2
SN  - 0265-2323
DO  - 10.1108/02652329510078613
UR  - https://doi.org/10.1108/02652329510078613
AU  - Davies Fiona
AU  - Moutinho Luiz
AU  - Curry Bruce
PY  - 1995
Y1  - 1995/01/01
TI  - Construction and testing of a knowledge‐based system in retail bank
marketing
T2  - International Journal of Bank Marketing
PB  - MCB UP Ltd
SP  - 4
EP  - 14
Y2  - 2024/09/19
ER  -