Credit Card Possession and Other Payment Systems: Use Patterns among Asian and Hispanic Consumers
Nejdet Delener
(Associate Professor of Marketing, and at the College of
Business Administration, St John′s University, Jamaica, New York.)
Herbert Katzenstein
(Professor of Marketing and Chairman, at the College
of Business Administration, St John′s University, Jamaica, New York.)
2157
Abstract
Explores the socioeconomic and demographic characteristics of Asian and Hispanic credit card holders. Outlines a conceptualization of the relationships between alternative payment systems and various demographic and behavioural variables, which may serve as a preliminary theoretical framework for analyses of payment systems. Discusses the implications and their importance to marketers.
Keywords
Citation
Delener, N. and Katzenstein, H. (1994), "Credit Card Possession and Other Payment Systems: Use Patterns among Asian and Hispanic Consumers", International Journal of Bank Marketing, Vol. 12 No. 4, pp. 13-24. https://doi.org/10.1108/02652329410058003
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited