Banking Services for Young Intellectuals

Abstract

Reports a survey on the banking behaviour of 300 college students in Hong Kong which confirms several findings from Western countries. These include: limited banking demand of students; popularity of split banking in account ownership; price‐consciousness of students; and importance of locational convenience and on‐campus promotion. Argues that in order to turn this segment into a lucrative one, bankers need to adopt a long‐term perspective and place more emphasis on service quality and promoting the concept of “one‐stop banking”.

Citation

Yee‐Kwong Chan, R. (1993), "Banking Services for Young Intellectuals", International Journal of Bank Marketing, Vol. 11 No. 5, pp. 33-40. https://doi.org/10.1108/02652329310039636