Banks and Small Business Export Finance: New Targets for Services and Marketing Strategies

Abstract

Studies real cases of export development to examine the challenges which face small‐sized firms in financing their export activities and to identify new services which financial institutions can provide further to support export financing. Details data obtained during interviews conducted with the export financing executives of various financial institutions, and with entrepreneurs and managers of several companies in various stages of export activities and representing many industries. Aims to offer insights on the evolving export financing needs of small firms and to identify new opportunities towards which financial institutions can target their services and marketing strategies. Results indicate that several growth areas exist and banks which will lead in developing these opportunities will position themselves for good profits and growth.

Citation

Tannous, G.F. and Sarkar, A.K. (1993), "Banks and Small Business Export Finance: New Targets for Services and Marketing Strategies", International Journal of Bank Marketing, Vol. 11 No. 2, pp. 10-17. https://doi.org/10.1108/02652329310025901